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My Sewing Room Electronic Newsletter - July 2017, Issue #4

Ruler Of The Month Club

Get 6 rulers for the price of 5!

Sign up for our Handi Quilter Ruler of the Month Club:

  • A new ruler each month from August 2017 until January 2018
  • Rulers can be used on longarm and domestic machines with a ruler work foot
  • Learn new techniques to use in your quilting
  • Special gift for Club members

Pre-order price: $200 - save $40

Limited-time offer - don’t wait!

Call today to join, or pop by the store.

See the flyer for full list of rulers and details.

Ruler of the Month Club logo

BERNINA 790E And 880E Upgrades


The Embroidery Plus upgrade kits arrive Friday!

(That’s tomorrow!)


The Embroidery Plus upgrade adds a full range of new embroidery tools to your 880E or 790E, including:

  • Pinpoint Placement - set where to start and stop the design, and your machine will resize and align the design automatically, even on crooked hoopings
  • Thread-Away Mode - pulls the top thread below the fabric at the end of the stitching for clean embroidery
  • Programmable Jump Stitch Cutting - no more manual cutting of jump stitches
  • PLUS
  • Midi Hoop - the new 10.5" x 6.5" (265 mm x 165 mm) Midi hoop with the ergonomic twist-lock mechanism is included with the Upgrade!

Unleash even more power from your 790E or 880E!

Pick up your BERNINA Upgrade kit at My Sewing Room and start using all of these amazing new features.

AccuQuilt Quilt Block Design Contest

Rainbow Twinkle block
“Rainbow Twinkle”
by Sherry Rose

Get your creative juices flowing

Design a block for AccuQuilt’s 8th Annual Quilt Block Design Contest.

  • Design an original quilt block that use the AccuQuilt shapes
  • Use your favourite design tools:
    • Pencil and paper
    • Electric Quilt quilt design software
    • The quilt design tool in BERNINA V8 software
    • Photoshop, Illustrator or any other graphics program
  • You don’t even need to sew the block, just send them a picture of your design!
  • Over $15,000 in total prizes will be awarded

Contest starts August 01, 2017

Watch AccuQuilt’s Design Contest page for all details.

See more contests on our Events page.

For Those Who Want To Teach

Now is the time to submit your new classes!

If you would like to teach at My Sewing Room this fall, be sure to send Anne your Class Proposals soon.

If you need the forms, please contact the Webmaster.

Long Weekend Sew Behind

What are you doing August 05 and 06, 2017?

Join us for two special Sew Behind days:

  • Saturday, August 05, 2017, 10 a.m. - 4 p.m.
  • Sunday, August 06, 2017, 11 a.m. - 4 p.m.
  • Just $10/day - sign up for one or both

Pre-registration is a must

Space is limited and we don’t want to disappoint! Call the store to secure your spot.

See our Sew Behind page for more info.

Sew Behind Projects
See full class details

One Ends, One Begins


Ending - July Foot of the Month

Last few days to get 25% off of any BERNINA couching foot.

Beginning - Best Price of the Year

Get a 330 or one of three 350 machines at the best price of the year.

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New Products

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#love Tags

We have a new tag from Tag-it-Ons that anyone will love.

Sew this #love tag into your next quilt, tote, clothing or any other sewing project. Not only will you look hip using a “hashtag”, but so will the person you give it to. And they will really know that someone loves them.

Tag-it-Ons come twelve per package, ready to sew.

#love tag

Tag, you’re loved!

See our full selection of Tag-it-Ons in a variety of themes, including holidays, and add a little something extra to your sewing.

Kit Panel Of The Week

Sewing Seeds II

How is your garden growing this summer?

Janet Wecker Frisch delivers a gardener’s paradise with Sewing Seeds II. Her signature style captures the whimsy of vegetable gardening.

The collection includes three panels in both vertical and horizontal layouts. Featuring a variety of “Vegetable and Sewing Seeds”, you are sure to reap the harvest of this garden!

Pick some Sewing Seeds II panels in-store or online today.

Be sure to accompany them with a serving of fresh Sewing Seeds II coordinating fabrics!

Sewing Seeds II panels
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Current Promotions

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Embroidery Daze Challenge

In A Clutch embroidery design

Sale price ends Monday for July’s Embroidery Daze pack

  1. Purchase our featured embroidery design pack of the month.
  2. Make a project - ANY PROJECT - featuring a design from that pack.
  3. Bring it in by the deadline and you can win!

Let’s see what you can do!

See our Embroidery Daze page for full details and prizes.

July’s Featured PackIn A Clutch embroidery design
Name:In a Clutch
Regular Price:$169.99
Embroidery Daze Special:$49.99 (July 01 - 31, 2017, in-store, in-stock only)
Submission Deadline:August 15, 2017
With several embroidery patterns for the tab, flap and front/back to choose from, you can personalize everything to match your style. Full instructions included. From the Travel ’n Style series.

BERNINA Foot Of The Month

Last chance for 25% off couching feet #12/12C, #21, #22, #25 or #43

No matter the size of the thread, yarn or cording, BERNINA has a foot for all couching applications!

  • Bulky Overlock Foot #12/12C has a wide groove in the sole, making it ideal for sewing bulky knitted fabrics or for attaching leather strips. One side of the sole is longer than the other, allowing even thick and uneven fabrics to travel under it smoothly. The presser foot also has a guide hole for sewing over piping cord.
  • Braiding Foot #21 makes quick work of couching thin ribbons, cords and rickrack, and is also ideal for projects with passementerie, braids and couched-cord patterns. The beveled hole for cords and yarns up to 3 mm in diameter ensures neat, even couching.
  • 3-Groove Cording Foot #22 and 5-Groove Cording Foot #25 are ideal for the simultaneous couching of several yarns, woolen thread or cording, producing a decorative trim or braid effect on garments and home furnishings in no time flat. The swing-out latch on top of the foot holds the yarn or cords securely in place and prevents them from tangling during the sewing process.
  • Free-motion Couching Foot #43 is a specialist when it comes to appliquéing with cords, yarn and ribbon. The cords are fed directly to the needle through a hole in the sole, and can be sewn on in any direction you desire with the feed dog lowered, letting you create imaginative lines, patterns and shapes in no time flat.
BERNINA Couching Feet

July 01 - 31, 2017 only

Pick up any of the BERNINA couching feet in July and save 25%!

Row by Row Experience 2017

Row by Row Experience 2017 row
Our row

“Up, Up and Away!”

Celebrate your city, province and country with our free pattern, or pick up a kit ready to sew.

Junior rows

We have all five patterns as well as kits available.

Plus the contests...

  1. Enter our free Row by Row draw
  2. Ribbons and Certificates for Junior sewers

And our 2017 Licence Plates

Add them to your Row by Row quilt, a tote bag or backpack or any other sewing project you want.

Plan your trip

See the full details on our Row by Row page.

Row by Row Experience 2017 Junior rows
The five Junior rows
Row by Row Experience 2017 plate Row by Row Experience 2017 plate

BERNINA Best Price Of The Year

BERNINA 330 and 350 sewing machines

July 24 to August 20, 2017

Get the best price of the year on a new BERNINA 330.

Or pick up a BERNINA 350 in one of three editions.

350 PE (with clip-on feet)$1,599
350 I Love Sewing SE (with full-shank feet)$1,599
350 Hello Lovely SE (with full-shank feet)$1,599

Don’t miss your chance to grab one of these machines at a great best price of the year.

Embroidery Design Studio Promotions

Embroidery Design Studio Logo

New Embroidery Design Studio Web Site

You may have received an email from Embroidery Design Studio asking you to reset your password. Please be patient as they transfer everything to the new site.

This week’s features:

New Collection
Embroidery Designs
Halloween Quilting

by Urban Elementz
66 designs
Now available
New Collection
Embroidery Designs

by Lori Whitlock
9 designs
Now available
New Collection
Embroidery Designs
Happy Day

by Lori Whitlock
24 designs
Now available
New Collection
Embroidery designs
Meadow Dance

by Amanda Murphy
6 designs
Now available

(Prices listed in USD.)

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Upcoming Events

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Be sure to visit our Events page for the full details on these and other events.

Celebrate Canada’s Sesquicentennial

Canada 150 logo

Deadline for “With Glowing Hearts Quilt Challenge” is Monday!

But there’re still five months to celebrate Canada’s 150th!

Visit our Canada Sesquicentennial page for all of the ways to celebrate.

Canada 150 logo

Creativ Festival 2017

September 22 - 23, 2017 at Spruce Meadows Equiplex

My Sewing Room will be there, and we will have lots of demos and hands-on classes for you to try!

Plan to attend - you are sure to learn something new!

Buy your tickets at My Sewing Room now and save!

 Regular PriceMSR Price
Adult 2-Day Pass$18.00$15.00
Adult 1-Day Pass$12.00$10.00
Senior/Student 2-Day Pass$15.00$12.00
Senior/Student 1-Day Pass$10.00$8.00
Creativ Festival 2017 logo

Did You Know?

Where the Owl was this week?

(Last week was - Toronto, Ontario!)

Did You Know Question Mark

The Owl is on tour across Canada this summer!

Sign up to our:


accounts for the latest posts, pics and tweets to find out where the Owl was this week.

Newsletter subscribers - bring your Secret Discount coupon in and let us know where the Owl was to claim your discount!

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Upcoming Classes

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Summer Special

All classes* that START in June, July, or August - half price!

*Kids 2017 and ScanNCut classes not included, kit fees extra.

Monthly Machine Clubs

If you purchased your Brother from us, then this Club is for you!
This month’s class is suitable for any Brother owner interested in embroidery!
Join us for these monthly lecture/demos.

Brother Dream Team - “Advanced Embroidery”

Dig deep into your machine’s embroidery capabilities. You’ll impress your friends and even yourself with what you can do!

Monday, August 21, 2017
6:30 p.m. - 8:30 p.m.
Teacher: Debra

Brother XV8550D sewing machine
See full class details

ScanNCut Basics 1

Just two spots left!

Saturday, July 29, 2017
10 a.m. - 4 p.m.

Did you know that you can cut paper, fabric, felt, vinyl and more with your ScanNCut?

Learn how to work with the built-in patterns and navigate the many editing functions on the machine to successfully cut out your projects.

*Kit included*

Teacher: Lea

See full class details

Design A Quilt

New class!

Thursday, August 03, 2017
1 p.m. - 4 p.m.

Do you dream about quilts? Come and learn some ideas about designing your own quilt.

We will look at quilts based on patterns, fabric and theme. Relax and enjoy some inspiration with show and tell.

Teacher: Carol Anne

Design A Quilt
See full class details

Brother Sewing Machine

Fridays, August 04 & 11, 2017
6 p.m. - 9 p.m.
$150 or free*

This class will help you to become very familiar with your Brother sewing machine. You will learn the features of your machine, increase your knowledge of sewing and achieve greater success with your sewing projects.

*Kit fee required*

Teacher: Michelle

*If you purchased your Brother sewing machine from My Sewing Room, there is no charge for this class.

Brother Sewing Machine
See full class details

Canadian Maple

Tuesday, August 08, 2017
10 a.m. - 4 p.m.

Celebrate Canada’s 150th birthday with this striking red and white Canadian Maple quilt. Makes a large 72" x 72" quilt!

*Pattern required*

Teacher: Gwen

Canadian Maple
See full class details

Improv Play Singles

Tuesday, August 08, 2017
6 p.m. - 9 p.m.

Cheryl has opened up more spaces in her Improv Play class as individual classes - sign up for as many or as few as you would like! Each class will examine a different technique for improvisational piecing.

This month’s topic: Letters

No obligation sewing, no pattern and only a few rules!

Teacher: Cheryl

Improv quilt
See full details

Christmas Tree Skirt

Wednesdays, August 09 & 16, 2017
1 p.m. - 4 p.m.

Do you have a Christmas tree that needs a skirt? Have we got an easy and fast-to-piece tree skirt pattern for you!

*Pattern required*

Teacher: Gwen

Christmas Tree Skirt
See full class details

French Braid Table Runner

Thursday, August 10, 2017
10 a.m. - 4 p.m.

Come play with this French Braid as a table runner. Using a four-colour gradient, we will alter the width of the strips around a square of your favourite fabric.

*Pattern required*

Teacher: Carol Anne

French Braid Table Runner
See full class details

Quilting First Class

Fridays, August 11, 18, 25 and September 08, 2017
1 p.m. - 4 p.m.
6 p.m. - 9 p.m.

This is your introduction to an exciting new hobby.

Learn the latest in cutting equipment, strip sewing and how to match seams like a pro. This class will take you from the basics right up to binding your finished quilt.

*Pattern included*

Teacher: Gwen

Quilting First Class quilt
See full class details

Days for Girls Charity Sewing

Saturday, August 12, 2017
10 p.m. - 4 p.m.
Sunday, August 13, 2017
11 a.m. - 4 p.m.

Sign up for one or both days!

Days for Girls (DfG) is a non-profit organization whose mission is to create a more dignified, free and educated world through access to lasting feminine hygiene solutions.

Come and sew kits to help Days for Girls.

Non-sewers are also needed and welcome!

Teacher: DfG

Days for Girls logo
See full details

Some Of The New Fabrics Just Arrived

Collection of new fabrics
Coastal Bliss by Danhui Nai for Wilmington Prints

Relaxing Lady

Relax More

Try our custom Longarm Quilting Service and have more time for you.

Visit the Longarm Services page on our web site for more details or
come on into the store to talk with our professional quilters in person.

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Fabric Credits

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Sophisticate - Wine by Timeless Treasures


Sophisticate - Wine

by Timeless Treasures

Sonoma - Shade - Ancient Markings by Timeless Treasures


Sonoma - Shade -
Ancient Markings

by Timeless Treasures

Offers listed in this Newsletter cannot be combined with other offers, discounts or coupons.

My Sewing Room

#148, 8228 Macleod Trail SE, Calgary, Alberta, Canada T2H 2B8
Phone: 403-252-3711
Hours: Mon. to Fri. 9:30 a.m. - 7:00 p.m., Sat. 9:30 a.m. - 5:00 p.m., Sun. 11:00 a.m. - 5:00 p.m., Holidays: Closed